The Alpha Advantage


If you are looking for an LED sign or LED sign information, you are in the right place.

You'll find a wealth of useful information here, but the next few paragraphs contain the most important information on this site. If you read nothing else, please read this...

There is MUCH more to an LED sign than meets the eye. Looking at an LED sign, you see only the "tip of the iceberg."

Anyone can make an LED sign, and many companies do. The parts are readily available and inexpensive, the technology is easy to understand, and anyone with a soldering iron can assemble an LED array.

Don't be seduced by low price or glitzy appearance. Much more important than outward appearance or low price are reliability, the internal firmware programming, the physical engineering of the product, product support, documentation, widespread product acceptance, broad application use, and product and manufacturer longevity.

The most important features of a sign are not visible, and typically, the information you need to know about the important criteria is difficult or impossible to find. Yet features that you don't find out about now, or that seem unimportant now, can become tremendously important and troublesome later.

As software developers, we have spent twenty years researching, evaluating and programming a wide variety of signs to arrive at the recommendations we make and the signs that we use with our programs and offer to our customers.

Questions to Ask Before You Buy

The following questions should be answered before you purchase an LED display:

These questions highlight just a few of the issues that don't become apparent until after you have invested in a sign. Ask these tough questions before you buy a sign, or buy your sign from someone who understands your needs, both now and in the future. Buy your sign from a company that is willing to upgrade your sign later, if necessary, giving you full credit for your initial investment.

The Best Sign That You Can Buy

If you choose one of the signs recommended on our website, you can be confident that it meets the stringent criteria stated on this page. You'll be getting the best sign you can buy at any price.

Over one hundred years ago, John Ruskin (1819-1900) wrote concerning "quality and price":

"It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money. That is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. There is hardly anything in the world that some men cannot make a little worse and sell a little cheaper. The common law of business balance prohibits paying a little and getting a lot. It can't be done. If you deal with the lowest bidder, it's well to add something for the risk you take. And if you do that, you will have enough to pay for something better."

For a more detailed discussion of the evaluation criteria above, please give us a call.

Thank you for visiting Alpha-American Programmable Signs. We hope you will give us the opportunity to work with you. If you have any questions or comments, please call us toll-free or use the feedback form.

--Michael Sisk and the staff of Alpha-American